Fictional decision sheet: M1

PDP-2026.1 teaching example. Use fictional information only. This page sends no responses to a server and does not autosave. Export your answers before closing or reloading. It does not submit an assessment to your institution.

Supplied facts

Campaign A: 10,000 impressions, 400 clicks, 20 purchases. Campaign B: 8,000 impressions, 400 clicks, 20 purchases. Different weeks and audiences. No spend or margin information is supplied.

Draft claim: “Campaign B is more profitable and caused more purchases.”